Privacy is a human right. Here’s how we protect your data and respect your privacy.
Our role in your privacy If you are a Whatz2Eat app user, or just visiting our website and social media accounts, this policy applies to you.

Our responsibilities: If you are a registered Whatz2Eat customer to our app we act as the data controller of personal data. This means we determine how and why your data is processed.

Your responsibilities: Read this Privacy Policy.

When and how we collect data
From your first interaction with Whatz2Eat (app, website, social media, email), we are collecting data. Sometimes you provide us with data (with your permission), and sometimes data about you is collected automatically.

Types of data we collect
Contact details: Your name and email address.

Account details: Display name, account number, likes, favorites, ratings, ingredients, quantity of ingredients, and your encrypted Whatz2Eat password.

Preferences: Pantry lists, shopping lists, recipe preferences, and order history.

User content details: Images (snaps that you provide to us so that we can help you manage your ingredient list. Facilitating inventory ingredient recognition features).

Data that identifies you: Allergies, diets, disliked ingredients, disliked recipes, dietary restrictions, and groceries that you want to purchase (but only if you allow us to). Your IP address, login information, browser type (Chrome, Safari, others), time zone settings, geolocation information about where you might be, operating system and version (iOS, Windows, Android, macOS, others).

Data on how you use Whatz2Eat: Your URL clickstreams (the path you take through our site), pages viewed, page response times, download errors, how long you stay on our pages, what you do on those pages, and how often.

What about really sensitive data? We don’t collect any “sensitive data” about you (like racial or ethnic origin, political opinions, religious/philosophical beliefs, trade union membership, genetic data, biometric data, data about your sexual like or orientation, and offenses or alleged offenses) except when we have to comply with the law.

What about children's data? Whatz2Eat is a software application directed to and intended for use only by those 18 years of age or over. Whatz2Eat does not target children, and we do not knowingly collect any personal data from any person under 18 years of age. If we become aware that we have collected personal data from a child, we will take the appropriate steps to delete such information from our files as soon as possible.

How and why we use your data:
Data protection law allows us the use of your data but only for specified reasons and where we have a legal basis to do so. Here are the reasons for which we can process your data:

Keeping Whatz2Eat running: Managing your requests (actions: like processing your snaps (images), sending you recipe recommendations, connecting your Whatz2Eat account to other services), login and authentication, remembering your settings and preferences, hosting and back-end infrastructure. Legal basis for this data usage: Contract, Legitimate Interests

Improving Whatz2Eat: Testing features, interacting with feedback programs and questionnaires (like Typeform), managing landing pages, traffic optimization, and data analysis and research, including profiling and the use of machine learning and other techniques over your data and in some cases using third parties to do this (like Google Cloud Vision).
Legal basis for this data usage: Contract, Legitimate Interests

Customer Support: Notifying you of any changes to our service, solving issues via phone or email including any bug fixing.
Legal basis for this data usage: Contract

Marketing Purposes: Sending you emails and messages about new features, product launches, services, and consent.
Legal basis for this data usage: Consent

You have given clear consent for you to process your data fro a specific purpose.
You can always change your mind! If you have previously given consent to us to process your data (like when creating an account in the Whatz2Eat app) you can withdraw your consent at any time. To this, email us at If you do withdraw your consent, and if we do not have another legal basis for processing your data, then we will stop processing your personal data. If we do have another legal basis for information, then we may continue to do so.

Processing your data is necessary in order to have a contract with us, or because we have asked you to take specific steps before entering into that contract.

Legitimate Interests
Processing your data is necessary for our legitimate interests or the legitimate interests of a third party, provided those interests are not outweighed by your rights and interests. These legitimate interests are:
Gaining insights from your behavior on our website or in our app.
Delivering, developing, and improving the Whatz2Eat app experience.
Enabling us to enhance, customize or modify our services and communications.
Determining whether marketing campaigns are effective.
Enhancing data security.In each case, these legitimate interests are only valid if they are not out weighted by your rights and interests.

How secure is the data we collect?
We have physical, electronic, and managerial procedures to safeguard the information we collect. For more information on our efforts to ensure your data is  protected in a secure manner, please see our ~data security policy~.And please remember: You provide personal data at your own risk: unfortunately, no data transmission is guaranteed to be 100% secure.You are responsible for your username and password: keep them safe!

If you believe your privacy has been breached, please contact us immediately at

Where do we store the data?
The personal data we collect is processed at our offices in Palm Desert, California and in any data processing facilities operated by the third parties identified below.By submitting your personal data, you agree to this transfer, storing or processing by us. If we transfer or store your information outside of the U.S. in this way, we will take steps to ensure that your privacy rights continue to be protected as outlined in this Privacy Policy.

How long do we store your data?
We will archive and stop actively using any personal identifiable information about your within 2 years from the last time you used Whatz2Eat. We will delete your personal data from our archives no later than 6 years from the last time you used Whatz2Eat or as agreed with you in a separate contract. Third parties who process your dataTech business often use third parties to help them host their applications, communicate with customers, power their email etc. We partner with third parties who believe are the best in their field at what they do.When we do this, sometimes it is necessary for us to share your data with them in order to get these services to work well. Your data is shared only when strictly necessary and according to the safeguards and good practices detail in this Privacy Policy. Where personal data is transferred to a third party in the United States we take steps to ensure that the organization in question has a current certification with the EU-U.S. and Swiss-U.S. Privacy Shield Frameworks administered by the U.S. Department of Commerce’s International Trade Administration (ITA).
Here are the details of our main third party service providers, and what data they collect or we share with them, where they store the data and why they need it:

Infrastructure: Amazon Web Services, Inc.
Data collected or shared
Contact details, data that identifies you  
This is a web hosting provider: we use it to store vital Whatz2Eat app information and other data you generate using the service securely in the cloud.
Place of processing--U.S. — Oregon  

MongoDB, Inc
Data collected or shared
Contact details, data that identifies you, data on how you use Whatz2Eat  
This is a hosted database provider: we use to to store data generated through your use of Whatz2Eat.
Place of processing--U.S.
Data collected or shared
Contact details, data that identifies you, data on how you use Whatz2Eat, cookies  

Google Analytics
Data collected or shared
Contact details, data that identifies you, data on how you use Whatz2Eat, cookies  
GoogleAnalytics is a web analytics service: we use it to track your use of the service, and prepare reports on user activity.
Place of processing--U.S.

MailChimp, Inc.
Data collected or shared
Contact details, how you use Whatz2Eat

We use this service for sending, storing, and tracking emails.

Place of processing

We use cookies. Unless you adjust your browser setting to refuse cookies, we (and these third parties) will issue cookies when you interact with Whatz2Eat. These “session” cookies, meaning they delete themselves when you leave Whatz2Eat, or “persistent” cookies don’t delete themselves.

How can I block cookies?
You can block cookies by activating a setting on your browser allowing you to refuse cookies. You can also delete cookies through your browser settings. If you use your browser settings to disable, reject, or block cookies (including essential cookies), certain parts of our website will not function fully. In some cases, our website may not be accessible at all. Please note that where third parties use cookies we have no control over how those third parties use those cookies.

Which specific cookies do we use?
Google, Inc.
Key cookies:

Google Analytics uses cookies allows us to see information on the activities of visitors to our website and users of our service, including page views, source and time spent on Whatz2Eat. The information is depersonalized and is displayed as numbers, meaning it cannot be tracked back to individuals. This will help to protect your privacy.

LinkedIn, Inc.