We Solve Kitchen Chaos

Who We Are


Whatz2eat is a dynamic, indispensable resource for cooks of all skill levels seeking trusted recipes, entertaining ideas, everyday meal solutions, and practical cooking tips. It will soon be a global, multi-platform brand with numerous sites and two mobile apps serving five countries in multiple languages. The brand will also include licensed cookware and food prep products, with additional technologies available for licensing. 

1 million+ recipes

Data set consisting of over 1 million top recipes and meal ideas.

1st image to recipe tech

First to develop image to recipe technology with 99% accuracy.

300 beta testers

Millennial and Gen Z tech savvy beta testers - 93% said they would use the app everyday.

1st meal assist app

First meal assistant app that recommends ideas from a simple scan or snapshot of your ingredients.

As Seen On

Tap, snap, cook -- powered by wHATZ2EAT —
Tap, snap, cook -- powered by wHATZ2EAT —
Tap, snap, cook -- powered by wHATZ2EAT —
Tap, snap, cook -- powered by wHATZ2EAT —
Tap, snap, cook -- powered by wHATZ2EAT —
Tap, snap, cook -- powered by wHATZ2EAT —

Save Time and Money

With one simple scan of your refrigerator, freezer, pantry and spice rack, we know what you have and what you can create.

No More Guesswork

We keep a running inventory of your food ingredients by storing them in your own personal virtual (cloud) pantry.

Proprietary Image Identifier

This amazing, unmatched technology surpasses Amazon and Google datasets combined.

We Get Smarter

The more you use the app, the smarter we get!